Tiësto - The Business

When electronic music titan Tiësto dropped "The Business" in September 2020, he didn't just release a track—he engineered a masterclass in sonic reinvention. Already a global icon who helped build the bedrock of trance, the Dutch maestro pivoted dramatically into a hypnotic blend of deep house and pop-dance. Driven by uncredited vocalist James "YAI" Bell’s dark, seductive hums, the song became an instant worldwide sensation, eventually earning a coveted Grammy nomination.

The accompanying music video, directed by visionary Christian Breslauer, propelled this eerie energy into cinematic perfection. Starring viral dance prodigy Kida the Great as a suit-wearing, newly resurrected zombie who glides through a surreal night, the visual turned macabre themes into an impossibly slick, body-moving spectacle that captured millions of views overnight.

Time Capsule Fact: Released during the height of the 2020 global pandemic, "The Business" arrived at a surreal moment in human history. With traditional nightclubs completely shuttered and the world plunged into strict isolation, Tiësto's pulse-pounding anthem managed to breach the darkness. It became an unprecedented living-room rave soundtrack, proving that even when the physical world stands still, the rhythm of dance culture will always find a way to thrive.