In April 2013, former Disney starlet Selena Gomez shattered her teen-pop mold with a thunderous, hypnotic declaration of artistic maturity: "Come & Get It." Stepping out as a solo powerhouse away from her former band, The Scene, Gomez took a track originally penned for Rihanna by the hitmaking duo Stargate and transformed it into a global pop anthem. Driven by a mesmerizing, Bhangra-infused beat and sultry vocals, the song marked a dramatic shift toward a bolder, more sensual sound.
The accompanying music video, directed by Anthony Mandler, was a lush, elemental masterpiece. Dancing through vibrant fields of crimson flora surrounded by earth, wind, and fire, Gomez delivered a cinematic visual spectacle that earned her a coveted MTV Video Music Award for Best Pop Video, cementing her status as a legitimate pop icon.
Time Capsule 2013: To truly appreciate the song's context, picture the cultural snapshot of 2013. The internet was swept up in the frantic era of six-second Vine videos and the viral madness of the Harlem Shake, while EDM was taking over radio airwaves worldwide. Amidst this high-energy digital revolution, the hypnotic, world-beat rhythms of "Come & Get It" provided the ultimate soundtrack for a year defined by bold reinventions and viral pop moments.
Published on May 7, 2013, Selena Gomez - Come & Get It currently holds the #325 spot in our global rankings with 844,628,841 total views and a steady daily growth of approximately 54,758 views.