When pop royalty meets electro-futurism, seismic shifts occur on the global dance floor! In late 2012, Black Eyed Peas mastermind will.i.am joined forces with the ultimate pop princess, Britney Spears, to unleash the unstoppable club titan, "Scream & Shout." Originally built on a track by Belgian producer Lazy Jay, will.i.am transformed the synth-heavy beat into a cultural juggernaut. The track's stroke of pure genius was Britney's unexpected, icy faux-British accent and the triumphant revival of her iconic catchphrase—"It's Britney, bitch!"—immortalized forever from her 2007 smash "Gimme More."
Time Capsule Fact: Step back into 2012—a chaotic year dominated by the sudden rise of EDM in mainstream pop, worldwide hysteria over the Mayan apocalypse, and Psy's "Gangnam Style" shattering YouTube's view counter. In this hyper-digitized era, "Scream & Shout" reigned supreme, catapulting to number one in over 24 countries. Its futuristic music video, overflowing with product placement, sleek mirror illusions, and digital cloning, captured the peak early-2010s party aesthetic. It remains a monument to a time when pop music demanded you bring the action, turn it up, and quite literally, scream and shout.
Published on November 29, 2012, will.i.am - Scream & Shout ft. Britney Spears currently holds the #209 spot in our global rankings with 1,199,111,808 total views and a steady daily growth of approximately 173,350 views.